Building a bakery business is more than just gaining skills and techniques in baking. It is also crucial to create a brand that would allow the buyers to identify it as yours.
And now that you had planned for your marketing strategies before you launched your bakery, you were torn between choosing among the best bakery names that enter your mind. It is a risky decision that you have to make. There are essential things that you have to consider to ensure that your bakery name grabs the attention of your target customers.
Don’t use something that was already owned by other bakeries.
Although you are living in a different city that is far away from the other bakery or that company has a different line of business, don’t attempt to use the same name. It will give your buyers a confusion, and they may even think that you are related to it. Your bakery should have a different title because it is your own brand. It will help the customers identify it as yours.
If you are unsure of the names that were already taken, try to search in social media. You may also type in the title that you have in mind or URL in the search engine. It is also worth noting that copying names of other business, no matter they have different products to offer, may lead to a lawsuit.
Choose a name that is also related to the business.
Many businesses often overlook this guide. Take note that it will be easier for your target customers to identify that you are offering them baked goods if you also make it clear on the title.
Instead of making it too general, try to attach the line of your business to indicate the products that you are trying to sell. Remember that there is a lot of competition in this industry, so you may want the buyers to find you easily.
Selecting family names will give you room in the industry.
If you think you have a fun name or family name, you may use it in your brand. However, if someone has the same with yours, try to use nicknames in which you are famously called. In that way, people who already recognize you won’t have a hard time remembering your business. Furthermore, it is a good point as a startup because people who already know may become your first customers.
Use the correct spelling of a word.
It is understandable that you want to be creative in naming your business. Because of it, it is also tempting to intentionally misspell the word due to the thought that you want your business to stand out and become unique.
However, you also need to know that it can confuse your target customers. It will be hard for them to find you online when they are not aware that your business name has a different spelling.
And of course, when you want to market your products, you don’t want to repeatedly spell your business name every time you speak in front of your audience, right?
Don’t use a too specific name.
What if someday you decided to expand your business to gain income streams? What if you find a chance to add other products on top of what you currently have?
Be open to the possibility that it can happen when this venture becomes successful. So, don’t just stop on naming the bakery with the exact product that you are offering.
Avoid using jargons or something that is offensive.
Take note that your baked goods are not only suitable for adults, but children, too. Business names with offensive terms can ruin your reputation even before you establish it. You may lose clients no matter how delicious your recipe may be. You still need to show that you care for your customers even it is just your branding. After all, it reflects your business practices, mission, and values.
Choosing a bakery name doesn’t need to be complicated. You only need to equip yourself with these tips and ideas so that you’ll get in the right track. And when you are able to choose something that aligns with your business goals, this journey will become more exciting!